Dale Williams is the visionary Founder and Managing Director of KBB Partnerships, with over 20 years of expertise in the Kitchen, Bedroom, and Bathroom (KBB) industry. Beginning his career as a talented kitchen designer, Dale has successfully transitioned into a leadership role, where his comprehensive knowledge of construction, contract negotiation, and project management has made him a trusted figure in the sector.

Known for his hands-on approach, Dale excels in building strong partnerships with kitchen manufacturers and brand owners. He ensures that every collaboration is underpinned by shared values and high standards. His negotiation skills in securing licensing agreements have allowed KBB Partnerships to expand its portfolio of premium kitchen brands.

Dale’s leadership is defined by his commitment to building a dynamic team that consistently delivers exceptional results, not only for clients but also for the company’s growth and success. With a focus on innovation, quality, and customer satisfaction, Dale drives KBB Partnerships to be a leader in bringing outstanding kitchen brands to market.

His combination of design acumen and business expertise has positioned him as a thought leader in the KBB industry. He continually pushes boundaries to meet evolving market needs.

Simon Watson brings over 12 years of experience in the kitchen industry to his role as Business Development Manager at KBB Partnerships. Simon has an exceptional ability to build and nurture strong relationships with both showrooms and manufacturing partners, making him instrumental in driving the company’s growth across the UK.

His career includes an impressive 11-year tenure at Caple, where he led business development efforts across the South West UK region. During his time at Caple, Simon honed his skills in sales support, customer relationship management, and market expansion, contributing to the company’s success.

Now, at KBB Partnerships, Simon is focused on forging long-term partnerships that align with the company’s strategic goals. His deep industry knowledge, coupled with his ability to connect with stakeholders, ensures that KBB Partnerships is well-positioned to effectively market premium kitchen brands and expand its footprint across new territories.

Jonathan Wingrove is a motivated and experienced T-shaped all-rounder with a proven track record of success in both early-stage companies and established brands. As Group Marketing Manager at KBB Partnerships, Jonathan combines his extensive skill set with a passion for innovation and teamwork. Whether it’s leading product development, orchestrating campaign creation, or refining brand management strategies, Jonathan thrives in dynamic environments, driving brands toward market leadership.

With a deep knowledge of strategic marketing planning for both B2B and B2C markets, Jonathan is adept at everything from competitor research and value proposition creation to executing go-to-market (GTM) strategies. His expertise includes copywriting, press releases, and public relations management, making him a versatile communicator who can build strong media relationships and create essential brand messages.

In the digital realm, Jonathan’s expertise spans website management, SEO, content creation, and PPC campaign development. He has hands-on experience with Google Analytics, CRM systems, and sales enablement through email campaigns and direct marketing. His design skills are bolstered by extensive use of the Adobe Creative Suite, including tools like InDesign, Photoshop, and Figma, allowing him to oversee both the creative and strategic elements of marketing initiatives.

Known for his team-oriented approach, Jonathan enjoys working alongside others to bring inspiring online and offline campaigns to life.